The Journal · Notes from the studio

A little
food for
thought.

Ideas on branding, digital and social for restaurants, hotels and the people who run them. Written by the OFFMENU team in Miami.

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Latest entries

Fresh from the studio.

Candlelit dining nook with a marble table, leather chairs and a bar beyond an archway Branding

Your Logo Is Not Your Brand.

The identity gets you noticed. The experience makes you unforgettable.

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Man working on a laptop at a café window counter Digital

Your Website Isn’t a Brochure.

It’s the first room your guests walk into. Design it like one.

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Phone showing the Noi Due Carne website, propped on a tufted leather chair Social

Posting Isn’t a Strategy.

Content is easy. Connection takes intention.

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Have something in mind?

Something good is on the other side.

A new concept, a rebrand, an idea you've been sitting on. Tell us about it.

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