Hospitality branding studio · Miami
Taste
Diff
erent
here.
OFFMENU is a hospitality branding agency in Miami. We build brand identities, websites and content for restaurants, hotels and hospitality groups.
People don't fall in love with logos.
They fall in love with how a brand makes them feel.
The places we remember aren't always the ones with the best food or the biggest names. They're the ones that felt like something: the energy of the room, the story behind the concept, a detail that stays with you long after the check.
We build brands the same way: from the inside out.
Get to know the studio →A taste of what we do.
Four hospitality brands with four different personalities, each built to be remembered.
One story. Every touchpoint.
A brand lives in the identity, the website, the menu and every post. We make sure they all tell the same story.
We build identities with something to say.
Strategy, positioning, naming, visual identity, brand guidelines, and menu and print design.
Your website should feel like walking into your world.
Website design and development, UX/UI, reservations and ordering integrations, and SEO.
We turn everyday moments into stories worth remembering.
Social strategy, art direction, photography, video, campaigns and email.
Everything guests can hold.
The brand doesn't stop at the screen. We design the pieces that sit on the table, hang on the wall and go home with your guests.
Menus & print
Food, drink and dessert menus, table tents and print that sell the room as well as the plate.
Logo & type
Marks, type and color systems built to work on a napkin and a storefront alike.
Signage & space
Storefronts, wayfinding and in-venue graphics that set the mood before the first order.
Packaging & to-go
Bags, boxes, cups and stickers that carry the brand out the door.
Merch & memorabilia
Destination-store pieces guests actually want to keep.
Social & brand graphics
Templates and assets that keep every post, promo and seasonal launch on brand.
Four perspectives. One table.
Founder & Strategy
The vision behind the studio, and the business sense behind every brand.
Jaz Espinal · Brand Strategy & Creative Direction
The thinking behind the brand, from the first question to the final mark.
Web Design, UX & Development
Websites that look like the brand and work like a good host.
Social Strategy & Creative Production
The stories, images and videos that bring the brand to life every day.
Hospitality is our language.
Hospitality groups
One family of brands, with each concept keeping its own character.
Explore Hospitality Groups →Hospitality is more than an industry to us. We understand the details that shape the guest experience, from the first online impression to the last interaction at the table.
Good design starts with better questions.
Discover
We learn your business, your guests and the story you want to tell.
Define
We turn that into a strategy and a creative direction.
Create
We design the identity, the website and the content.
Connect
We launch it, measure what matters and keep the story going.
Wired into how you run.
We connect your website to 50+ hospitality platforms, so reservations, ordering, guest data and marketing work as one system.
Reservations & events
Book a table or a private party without leaving the brand experience.
Ordering & apps
Online ordering, pickup and delivery that feel like part of your world, not a third-party detour.
Menus & guest data
Menus you can update in minutes, plus the guest data that powers email, SMS and loyalty.
A little food for thought.
Branding
Your logo is not your brand.
A logo introduces you. Everything else is why people come back.
Digital
Your website isn't a brochure.
It's the first room guests walk into. Design it like one.
Social
Posting isn't a strategy.
Content is easy. Connection takes intention.
How much does it cost to work with OFFMENU?
It depends on scope: how many concepts and locations you have, which services you need, and what the website has to connect to: reservations, ordering, events or loyalty programs.
Most clients come to us for a brand identity, a website, or both together. After an initial consultation, we prepare a tailored proposal with clear deliverables, pricing and milestones.
How long does a project take?
Most standard website projects take approximately 4–8 weeks, depending on the scope, content readiness, integrations and approval process.
Brand identity projects and larger hospitality group websites may require additional time. For combined branding and website projects, we'll establish a realistic schedule during discovery.
What is your process?
We work in four stages: Discover, Define, Create and Connect. We start by understanding your business and guests, set the strategy, design the work, then launch it and keep the story going.
Can you connect to our reservation and ordering platforms?
Yes. We integrate with 50+ hospitality platforms, including Toast, OpenTable, SevenRooms, Resy, Square, Lightspeed and Tripleseat, so your website, guest data and marketing work as one system.
Do you stay on after launch?
Yes. Many clients keep working with us on content, photography and video, seasonal menus, events, email and SMS campaigns, and loyalty programs long after the site goes live.
Where is OFFMENU based?
OFFMENU is based in Miami, Florida, and powered by Mediaquery, with an established creative and technical team working across Miami and Madrid.
We collaborate with restaurants and hospitality groups across South Florida, the United States and international markets, both in person and remotely.
Something good is on the other side.
A new concept, a rebrand, an idea you've been sitting on. Tell us about it.
