Branding for hospitality groups · Miami
One
family.
Many
voices.
OFFMENU helps hospitality groups build a family of brands where every concept keeps its own character and the group still feels like one.
Every concept needs its own voice.
A group brand has two jobs: make each venue feel distinct, and make the group behind them easy to trust for guests, partners and investors.
We set the architecture first: what belongs to the group, what belongs to each concept, and how the two connect. Then we design identities, websites and content that follow that system.
Groups we have worked with include Brass and Noi Due Hospitality, where we delivered websites, digital and brand identity work alongside Mediaquery.
Built for portfolios, not single sites.
Brand architecture
Group and concept positioning, naming and guidelines so every new opening starts from a clear system.
Group & concept websites
A group site and individual concept sites that share one backbone and are easy to manage as you grow.
Integrations at scale
Reservations, events, ordering and guest data across locations through platforms like SevenRooms, Tripleseat and Toast.
Content across venues
Social, photography, video, email and campaigns produced for each concept, on brand and on schedule.
A few things you might be wondering.
Can you work across several concepts at once?
Yes. Most group projects cover more than one concept. We plan the work during discovery so each brand gets its own identity while sharing tools, templates and timelines.
How is pricing set for a group?
Pricing depends on how many concepts and locations are involved, which services you need and what each site connects to. We prepare a tailored proposal after the first consultation.
Do you stay on after launch?
Yes. Many clients keep working with us on content, seasonal menus, events, email and SMS campaigns and loyalty programs long after the sites go live.
Something good is on the other side.
A new concept, a rebrand, an idea you've been sitting on. Tell us about it.